Guy Kawasaki has distilled the art of getting people to support your cause down to simple, manageable steps. Whether it's a business, a cause, or an idea, enchantment is the art of rallying not just support but commitment from those you lead or those in the trenches with you. Continue reading →

By day: mild-mannered technology solutions expert. By night (and on the weekends): outrageously observant and opinionated business blogger. I'm an evangelist for reform in the business world. Some would even call me a bit of a heretic (and they would be right). Determined to restore dignity and prestige to the sales profession, I preach the gospel of HERO Selling.
Business is broken, but together we can fix it. Let's get started! 

