Jeff Pelline

Jeff Pelline is the publisher of Sierra FoodWineArt and author of the blog Jeff Pelline's Sierra Foothills Report. His award winning 30-year journalism career includes editing and management positions at the San Francisco Chronicle, CNET (since sold to CBS for $2 billion) and The Union in Grass Valley. Jeff's work also has been published in the New York Times, Time magazine and the Chicago Tribune. When Jeff was Editor of CNET News, the publication won a prestigious National Magazine Award.

Web Site: http://jeffpelline.wordpress.com


View of King Fire from a satellite

Sep 20, 2014
View of King Fire from a satellite

A view of the King Fire from a satellite is here.

Imagine a bar code that could tell you where your food comes from

Sep 20, 2014
Imagine a bar code that could tell you where your food comes from

Editor’s note: This is innovative. Food journalist Michael Pollan says imagine a bar code that could tell us the story of our food:

The Union’s 150th: a case study in narcissism

Sep 20, 2014
The Union’s 150th: a case study in narcissism

The Union’s 150th anniversary has become a case study in narcissism. This morning’s edition continues the trend, with the newspaper heaping more and more praise on itself  — behind a “pay wall” no less. It is a thinly veiled marketing exercise, not … Continue reading

Dollar Store customers are much poorer than Wal-Mart customers

Sep 19, 2014
Dollar Store customers are much poorer than Wal-Mart customers

Editor’s note: We’ve been exploring the “Dollar General economy” in some recent posts as the store seeks to expand to up to three stores in our community. This article reminds me of the figures I cited in “the Grass Valley … Continue reading

New Union publisher giving himself a lot of ink while others wish he’d focus on “fair and balanced”

Sep 19, 2014
New Union publisher giving himself a lot of ink while others wish he’d focus on “fair and balanced”

In “Hall deserves more ink,” a letter writer wrote in The Union this morning, “Ms. (Heidi) Hall’s views and opinions, on the other hand, were limited to five paragraphs on page 5 while LaMalfa dominated all of the front page … Continue reading

Local Alasdair Fraser on Scottish vote: “A missed opportunity”

Sep 19, 2014
Local Alasdair Fraser on Scottish vote: “A missed opportunity”

Scotland will remain part of the United Kingdom, along with England, Wales and Northern Ireland, following a historic referendum vote. By 55 percent to 45 percent, a majority of voters rejected the possibility of Scotland breaking away and becoming an independent … Continue reading

GV debates vs. local media on politics: “A tale of two cities”

Sep 18, 2014
GV debates vs. local media on politics: “A tale of two cities”

I watched much of the debate between the four candidates running for two Grass Valley City Council seats on Thursday night. For the most part, the candidates were more similar than different — offering thoughtful, nonpartisan views. I do think … Continue reading

New Wild & Scenic Film Festival poster

Sep 18, 2014
New Wild & Scenic Film Festival poster

Jude Bischoff’s “American River Bear,” a 48”x48” oil on canvas. This work of art will adorn the official poster and all collateral material affiliated with the 2015 Wild & Scenic Environmental Film Festival.

Debate about Dollar General also applies to our proposed shopping centers

Sep 18, 2014
Debate about Dollar General also applies to our proposed shopping centers

Editor’s note: Here’s a letter in our local newspaper by Judith Berliner that is spot on. (As I mentioned the other day, I ordered laundry soap, dishwashing liquid from Dollar General to “test it out.” The box arrived late and … Continue reading

Code Red

Sep 18, 2014
Code Red

Editor’s note: We signed up for this. This is the notice posted on MyNevadaCounty.com: “Effective June 1, 2014, Nevada County will have a new emergency and mass notification provider. The transition from CityWatch to the industry-leading, high-speed mass notification system, … Continue reading

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