Jeff Pelline

Jeff Pelline is the publisher of Sierra FoodWineArt and author of the blog Jeff Pelline's Sierra Foothills Report. His award winning 30-year journalism career includes editing and management positions at the San Francisco Chronicle, CNET (since sold to CBS for $2 billion) and The Union in Grass Valley. Jeff's work also has been published in the New York Times, Time magazine and the Chicago Tribune. When Jeff was Editor of CNET News, the publication won a prestigious National Magazine Award.

Web Site: http://jeffpelline.wordpress.com


2015-16 Placer County Visitor Guide

Oct 24, 2014
2015-16 Placer County Visitor Guide

Here’s a digital version of the 2015-16 official “Visit Placer County” guide that we published for Placer County this month. The Guide is a full-color magazine with interviews of prominent local endurance athletes, top chefs, farmers, artists, winemakers, craft brewers … Continue reading

What does a middle of the road voter look like?

Oct 23, 2014
What does a middle of the road voter look like?

Here’s the recommendations of lawyer Jim Porter, a good guy, accomplished lawyer and columnist for the Swift-owned Sierra Sun, posted in that newspaper: http://www.tahoedailytribune.com/northshore/13494152-113/vote-county-district-yes He’s for Jerry Brown (D), Brian Dahle (R), Ted Gaines (R), Heidi Hall (D), Art Moore (R) … Continue reading

Longtimers still haunted by “ghost towns” might also need to think like “flatlanders”

Oct 23, 2014
Longtimers still haunted by “ghost towns” might also need to think like “flatlanders”

I drove past the celebration of the Dorsey Drive intersection on my way to a meeting in Sacramento and it got me thinking about our community’s future. I support the Dorsey Drive intersection, but it’s going to set off a … Continue reading

Nevada City Council nixes year-round lighting — forgets that Commercial is the “new” Broad Street

Oct 23, 2014
Nevada City Council nixes year-round lighting — forgets that Commercial is the “new” Broad Street

A majority of the people speaking at last night’s Nevada City Council meeting were in favor of year-round string-lights in downtown. They included the small business owners who are “economic engines” in the downtown, creating jobs and drawing locals and … Continue reading

An Aqua Velva man

Oct 22, 2014
An Aqua Velva man

CABPRO founder and former Nevada County Supervisor Todd Juvinall recently reported on his blog that he and a “gal pal” visited Doug LaMalfa’s rice farm in Richland for a political fundraiser. “We made the rounds … the tri-tip was so … Continue reading

The Union flubs another Elections Office article related to Measure S

Oct 22, 2014
The Union flubs another Elections Office article related to Measure S

In April I pointed to an egregious reporting error in The Union about the Elections Office. Without checking with the Elections Office, it ran a false and some would claim libelous statement from a pro-Measure S press release: “The ACLU … Continue reading

Why our local newspaper’s new editorial board is a farce

Oct 21, 2014
Why our local newspaper’s new editorial board is a farce

Editor’s notes: Here’s an example of how The Union’s editorial board polarizes, not unites. In this case, one editorial board member — CABPRO supporter Norm Sauer — attacks a fellow board member Cheryl Cook. Sauer uses words such as “rant,” … Continue reading

Truckee and Nevada City Chambers and Grass Valley Downtown Association: focused on their missions

Oct 21, 2014
Truckee and Nevada City Chambers and Grass Valley Downtown Association: focused on their missions

We belong to a lot of organizations — from the ERC to SYRCL to the Center for the Arts —and we particularly enjoy our membership in the Truckee Chamber and Nevada City Chamber, along with the Grass Valley Downtown Association. … Continue reading

Greg Diaz sets the record straight for voters

Oct 21, 2014
Greg Diaz sets the record straight for voters

Editor’s note: I’m glad to see Greg Diaz, a longtime, experienced professional, not an opportunistic job hopper or rock-throwing retiree, setting the record straight for the voters. I spoke to him this morning before I began my day, and I … Continue reading

Local hard-right: Ebola is Obama’s fault

Oct 21, 2014
Local hard-right: Ebola is Obama’s fault

Over the years, I’ve learned to predict the latest narrative from our local hard-right by listening to a half-hour or so of Rush Limbaugh if I’m driving around the region in my pickup truck. Sure enough, I listened to Rush … Continue reading

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