Jeff Pelline

Jeff Pelline is the publisher of Sierra FoodWineArt and author of the blog Jeff Pelline's Sierra Foothills Report. His award winning 30-year journalism career includes editing and management positions at the San Francisco Chronicle, CNET (since sold to CBS for $2 billion) and The Union in Grass Valley. Jeff's work also has been published in the New York Times, Time magazine and the Chicago Tribune. When Jeff was Editor of CNET News, the publication won a prestigious National Magazine Award.

Web Site: http://jeffpelline.wordpress.com


Smart & Final, Chick-fil-A coming to new North Auburn mall

Jul 4, 2015
Smart & Final, Chick-fil-A coming to new North Auburn mall

A new shopping center coming to North Auburn will feature Smart & Final and Chick-fil-A, which are new to the foothills from the Roseville area. The Willowcreek Shopping Center is seeking other new tenants. It is at Hwy 49 & … Continue reading

Tea Party and State of Jefferson handouts part of our July 4 parade culture

Jul 4, 2015
Tea Party and State of Jefferson handouts part of our July 4 parade culture

I don’t see this in Truckee, but the July 4 parade on our county’s western end is never complete without Tea Party Patriot and State of Jefferson political activists passing out their propaganda to the families that line the streets. … Continue reading

Celebrating America’s “melting pot” on July 4

Jul 4, 2015
Celebrating America’s “melting pot” on July 4

We have enjoyed taking our son on some patriotic outings this past year. Some were more upbeat than others, but all of them offered a point of discussion about America. We went to the 9/11 Memorial Museum in New York. … Continue reading

More turnover at The Union

Jul 2, 2015
More turnover at The Union

Features editor Brett Bentley wrote that she is departing The Union to become the Associate Director at InConcert Sierra. We are holding tickets to the Joshua Bell concert in October. Good luck Brett!

The gospel of denial

Jul 2, 2015
The gospel of denial


Our magazine’s website ranks No. 2 in a “visit Grass Valley” search

Jul 2, 2015
Our magazine’s website ranks No. 2 in a “visit Grass Valley” search

In exploring the new City of Grass Valley website, I typed “Visit Grass Valley” into Google. Lo and behold, our magazine’s website ranked No. 2 — ahead of all the others except for downtowngrassvalley.com. We link to a cool interactive … Continue reading

The new old in GV

Jul 2, 2015
The new old in GV

The City of Grass Valley has quietly rolled out a new website that includes a link to “plan your stay.” In several instances it links to the NCGold website. (For years, NC Gold has given the Chambers a cut of … Continue reading

Truckee wins $8 million grant to kick start railyard project

Jun 30, 2015
Truckee wins $8 million grant to kick start railyard project

I received this colorful and newsworthy press release from the Town of Truckee: The Truckee Railyard Project is ready to whistle, “full steam ahead”. Following twenty years of planning, fine-tuning, and economic stalls, a community vision is finally coming to … Continue reading

State legislature passes mandatory vaccination bill

Jun 30, 2015
State legislature passes mandatory vaccination bill

“Gov. Jerry Brown must now decide whether to sign into law a bill that would require mandatory vaccinations for nearly all California schoolchildren,” as the L.A. Times is reporting. “The measure, spawned by an outbreak of measles at Disneyland that … Continue reading

The Union gang! Jim Hemig, Jeff Ackerman, Todd Juvinall and “skinny dipping”?

Jun 29, 2015
The Union gang! Jim Hemig, Jeff Ackerman, Todd Juvinall and “skinny dipping”?

Here’s a new photo posted on The Union’s Facebook page of current publisher Jim Hemig and ex-publisher Jeff Ackerman (now with parent Swift in Roseburg, Ore.) at a recent gathering for retiring photographer John Hart. Jim and Jeff are good … Continue reading

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